An O’ so delicious campaign to build brand awareness and put their in-laid chocolates at the front of people’s minds for those special moments and gifting.
Art Direction | Concept | Production | Design
Marketing Director at Colian UK
“Colian UK has big ambitions for Lily O’Brien’s and the new campaign heroes the brand’s two unique assets. Firstly, the Desserts Collection chocolate appears front and centre of the campaign to highlight how luxurious and different Lily O’Brien’s chocolates truly are. Secondly the O’, which is our most powerful brand asset, is already ownable, but now we are making it recognisable, memorable, and campaignable. It’s hugely flexible and O’, it can be quite funny too.”